"Marketers having to justify their budgets is nothing new, but macroeconomic anxiety is making the stakes feel higher. According to the IAB, 94% of US advertisers are worried about tariffs, and 45% plan to cut budgets as a result. Similarly, Gartner found that nearly 40% of CMOs are seeking to reduce labor costs this year."
Read more from Basis Technologies' April Week and Kelly Boyle in AdExchanger.
"The ANA is proud to announce the winners of the 50th annual B2 Awards. Congratulations to all the client and ...
"InMarket and Basis have expanded their partnership to enhance retail media measurement for Basis users. With this partnership, Basis users ...
"Political advertisers heading into the 2026 election cycle have a new avenue into premium audio inventory, as Global Media’s DAX ...
