"Marketers having to justify their budgets is nothing new, but macroeconomic anxiety is making the stakes feel higher. According to the IAB, 94% of US advertisers are worried about tariffs, and 45% plan to cut budgets as a result. Similarly, Gartner found that nearly 40% of CMOs are seeking to reduce labor costs this year."
Read more from Basis Technologies' April Week and Kelly Boyle in AdExchanger.
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
"The ANA is proud to announce the winners of the 50th annual B2 Awards. Congratulations to all the client and ...
