"The holidays are the crescendo of months of quiet work. All the planning, dreaming and coordinating that finally pay off when everything, and everyone, comes together to celebrate.
None of that work happens on its own. It gets built, piece by piece, for weeks in advance. And the actual holiday shopping looks awfully similar."
Read more from April Weeks of Basis in Ad Age.
"When you walk into a grocery store to buy produce, you usually look at the label. You want to know ...
"Each year, marketers have the same question: Did the holiday shopping season start earlier? Seasonal merchandise begins to appear in ...
“Definitely not too little, too late. It’s a lot of money,” said Jaime Vasil Winkelfoos, group vice president for Candidates ...
