"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
“This delay does not mean advertisers get to keep stapling user IDs to people forever,” said Basis Technologies VP of DSP Product Ian Trider. “Lots of people may be hoping Google will be forced by the CMA to let third-party cookies keep existing forever. That is almost certainly not going to happen.”
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"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
"DirecTV Remote inventory will be available programmatically through select launch partners including Place Exchange by Broadsign, the leading SSP for ...
In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...