"And while we’re on the subject of B2B companies making occasionally complex subject matter more digestible, the adtech company formerly ...
“This delay does not mean advertisers get to keep stapling user IDs to people forever,” said Basis Technologies VP of DSP Product Ian Trider. “Lots of people may be hoping Google will be forced by the CMA to let third-party cookies keep existing forever. That is almost certainly not going to happen.”
Read more on AdExchanger.