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“This delay does not mean advertisers get to keep stapling user IDs to people forever,” said Basis Technologies VP of DSP Product Ian Trider. “Lots of people may be hoping Google will be forced by the CMA to let third-party cookies keep existing forever. That is almost certainly not going to happen.”
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"The editors of AdExchanger present the 2024 AdExchanger Awards, the only recognition program honoring the best of the best in ...
“We’ve seen a massive shift in the way content is consumed, the way television is accessed,” says Jaime Vasil, VP ...
“Redditors use the platform like the average person might use Google,” said Colleen Fielder, group vice president for social and ...