"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
“This delay does not mean advertisers get to keep stapling user IDs to people forever,” said Basis Technologies VP of DSP Product Ian Trider. “Lots of people may be hoping Google will be forced by the CMA to let third-party cookies keep existing forever. That is almost certainly not going to happen.”
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"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
"Agencies are grappling with the rapid pace of technological innovation. Inefficiency tops senior ad professionals’ list of concerns: 56.1% of ...
"And while we’re on the subject of B2B companies making occasionally complex subject matter more digestible, the adtech company formerly ...