"On Wednesday, automated programmatic buying platform Basis Technologies introduced Unify, a new feature in its DSP that gives brands centralized ...
“This delay does not mean advertisers get to keep stapling user IDs to people forever,” said Basis Technologies VP of DSP Product Ian Trider. “Lots of people may be hoping Google will be forced by the CMA to let third-party cookies keep existing forever. That is almost certainly not going to happen.”
Read more on AdExchanger.
"On Wednesday, automated programmatic buying platform Basis Technologies introduced Unify, a new feature in its DSP that gives brands centralized ...
"Basis Technologies is building a culture of diversity, equity and inclusion, centered on personal growth, creative problem-solving and challenging the ...
“We plan to allow all live TikTok campaigns to continue running [until the deadline],” said Amy Rumpler, senior VP of ...