"Ad agencies are understaffed and their clients – small businesses in particular – often don’t have the time or the technical background to sift through reams of campaign data.
And so, increasingly, they’re turning to automation to cut down on the more tedious and time-consuming aspects of account management.
Tag, an independent agency based in Iowa, uses a suite of automated reporting tools, including from Basis Technologies, to communicate cross-platform campaign metrics to its clients."
Read more in AdExchanger.
"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
"Our Best Workplaces lists highlight organizations excelling in creating positive, inclusive, and engaging environments. Explore top companies recognized for exceptional ...
