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"Ad agencies are understaffed and their clients – small businesses in particular – often don’t have the time or the technical background to sift through reams of campaign data.
And so, increasingly, they’re turning to automation to cut down on the more tedious and time-consuming aspects of account management.
Tag, an independent agency based in Iowa, uses a suite of automated reporting tools, including from Basis Technologies, to communicate cross-platform campaign metrics to its clients."
Read more in AdExchanger.