Centro Brings Paid Search Into Basis With The Acquisition Of SEM Platform QuanticMind

"Centro said on Wednesday that it’s acquiring search engine marketing platform QuanticMind with plans to integrate the technology into its automated ad management platform called Basis.

QuanticMind raised just over $30 million since 2015 when the company was founded as a search engine marketing platform.

But unlike other players in the SEM space, which are primarily workflow tools for keyword management, QuanticMind uses artificial intelligence and machine learning to connect and analyze the data that powers its optimization offering for paid search advertising and retail sites. QuanticMind can automatically adjust bids on numerous keywords."

Read more in AdExchanger.