“We plan to allow all live TikTok campaigns to continue running [until the deadline],” said Amy Rumpler, senior VP of search and social at ad tech platform Basis Technologies. “This allows us to take advantage of the extra time users are expected to spend on the app, leading up to the ban date.”
“Our TikTok rep has already confirmed for us that advertising will not be impacted ahead of the ban and campaign and performance data will still be accessible via TikTok ad accounts even after the ban date,” Rumpler said.
Read more in Ad Age (subscription).
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