How Re/Max plans to build a retail media ad business

"Re/Max, founded in 1973, had not served any ads on its websites prior to opening them to programmatic ads through a recent deal with the demand-side platform Basis. That means that automated, internet advertising is flowing to the listings and search pages on Re/Max sites like any publisher, but the company has wider ambitions in commerce media, according to Abby Lee, executive VP of marketing, communications, events and production at Re/Max."

Read more in Ad Age (subscription).