"On Wednesday, automated programmatic buying platform Basis Technologies introduced Unify, a new feature in its DSP that gives brands centralized ...
"As employees in the ad industry contend with organizational shake-ups and a deepened erosion of the work-life boundary, Basis Technologies is making efforts to help its own find some relief. Basis, a Chicago-based digital advertising platform, earned the No. 1 spot in Ad Age Best Places to Work 2024 for companies with more than 200 employees, as well as the top ranking in that size category for ad tech firms and central region companies."
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