"Amid a growing industry concern about ad dollars going to low-quality “made for advertising” sites, digital supply chain consultancy Jounce ...
"Now, the ad industry won’t collapse, but it is facing an existential crisis in our new reality. Growth is flattening and we’re already seeing the layoffs begin across agencies. Emerging trends like in-housing further compound the threat to an agency’s prosperity. What’s more, even before we began sheltering in place, the growing complexity of digital ad operations had begun to reveal the cracks in weak and outdated modes of operation, unable to buttress agencies through a downturn."
Read more from Centro's CMO Katie Risch in Advertising Week.
"Amid a growing industry concern about ad dollars going to low-quality “made for advertising” sites, digital supply chain consultancy Jounce ...
"To determine the Best Workplaces for Women, Fortune research partner Great Pla"ce to Work analyzed feedback representing more than 1.3 ...
"Some 54% of buyers participating in a survey by Basis Technologies say they will research online before purchasing, and 36% ...