"Other communications, as Amy Rumpler, svp of search and social media services at Basis Technologies pointed out, tend to look ...
"Knowing how to execute a programmatic-driven campaign isn’t a requirement for a career in the ad tech ecosystem. But it helps a lot, whether you end up running campaigns or supporting the people who do. Here’s a lesson plan to help people on their professional path toward programmatic advertising."
Read more from Centro's Steve Monti in MediaPost.
"Other communications, as Amy Rumpler, svp of search and social media services at Basis Technologies pointed out, tend to look ...
"As we dissect the intricate web of measurement standards and navigate the treacherous waters of aligning retail media with traditional ...
The acquisition is a smart move in the eyes of many media industry players. “By diversifying offsite inventory, Walmart could ...