"Knowing how to execute a programmatic-driven campaign isn’t a requirement for a career in the ad tech ecosystem. But it helps a lot, whether you end up running campaigns or supporting the people who do. Here’s a lesson plan to help people on their professional path toward programmatic advertising."
Read more from Centro's Steve Monti in MediaPost.
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
