"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
"Knowing how to execute a programmatic-driven campaign isn’t a requirement for a career in the ad tech ecosystem. But it helps a lot, whether you end up running campaigns or supporting the people who do. Here’s a lesson plan to help people on their professional path toward programmatic advertising."
Read more from Centro's Steve Monti in MediaPost.
"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
"The wait is over — the 2025 AdExchanger Awards winners have been revealed!" Basis, together with our partners WKQ Media ...
"Artificial intelligence has the potential to be a powerful force multiplier for business. But its promise will not be realized ...