4A's and The 614 Group Issue Essential Guidance on Automation

"The 4A's announced in partnership with The 614 Group the release of industry guidance by The 4A's Future of Programmatic and Automation Think Tank that prescribes business requirements for automation solutions and proposes approaches to identity management, two core areas that are essential to the future of the advertising and marketing industry. The work of the Think Tank is issued in the form of white papers and is the second phase of a large-scale initiative by The 4A's to understand and shape the future of programmatic and automation so that all parties in the marketing ecosystem achieve better outcomes. Participants in The 4A's Future of Programmatic and Automation Think Tank included Sony Entertainment, RPA, Horizon, Cramer-Krasselt, Fitzco, Starcom, and Geometry, Matterkind, UM Worldwide, Canvas Worldwide, AKQA, Hearts and Science, 451 Degrees. The Future of Programmatic and Automation Think Tank is underwritten by Centro, Media.net, Facebook and IBM Watson."

Read more from the 4As.