Burnout leads to more than just a stressed-out staff: It has a very real, very negative business impact. Here's what marketing leaders can do to prevent it.
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Making a resolution this year? You’re not alone. When the calendar flips to January 1 every year, it’s the perfect opportunity to wipe the slate clean, set your intentions for the next 365 days, and start fresh. Like most people, you’ve probably already made your personal resolutions for 2018. By this point, they’re in full swing and maybe you’ve already had a chance to break them – at the very least you’re probably regretting the decision to put the Christmas cookies down and use your gym membership. (I know I am.)
But, have you thought about your resolutions for your business, your teams, and your campaigns? We have. Our recommendation for digital media agencies in 2018: Resolve to get organized. Lack of organization is the biggest road block to success and performance, and creating organization at every level of your business has the power to free up valuable time in your day, create operational excellence, and put you back in control this year.
Have you ever been house hunting and walked through a professionally staged home? Every element inside is perfectly curated and organized, and you’re able to see how each item in every room works together and flows seamlessly into the next – contributing and enhancing the overall value of the entire space.
As unrelated as it may seem, the digital media industry feels a lot like a house that hasn’t been staged. The digital landscape is cluttered and complex, and agencies haven’t found a controlled and effective way to do digital. And, combined with the different and disconnected systems we use in our everyday jobs, it’s nearly impossible to find time to step back, figure out what works, what doesn’t – and what should have been thrown out 10 years ago.
Chances are, your digital media operations ‘house’ is out of order and it’s time to take back control. And with a new year approaching, what better time to take a fresh look under the hood of your digital media ops?
You can’t expect different results if you haven’t made any changes. So, what do you need to change to get organized and reap the performance payoff in 2018? Here’s a list of what’s in and what’s out in digital media this year:
OUT
IN
An organized business is a high-performing business, so let’s make 2018 the year you keep your resolutions. For more information on how Basis can be your go-to platform for organization and put you back in control in 2018, reach out to info@centro.net or request a demo.