"Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing, today launched BasisConnect+ to provide marketers first-party data activation, audience optimization, and cookieless media buying."
Read more in CRM Magazine.
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
