Location-based advertising has entered a new era. For years, advertisers focused on leveraging the most granular location data, often ignorant of how it was obtained. Today, however, the landscape has changed.
Regulators expect certain standards to be met, requiring advertisers to uphold the latest policies on privacy and transparency.
Listen in, as we chat with Lawrence Chan, EVP of Data Ecosystems at mobile intelligence company, Cuebiq, who sheds light on how advertisers can use location data in impactful ways while still observing new standards of privacy compliance.
Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement.
One might think that the more time consumers spend with a channel, the more advertisers would want to invest in it. But the two rarely match.
As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
