Explore how nonpolitical brands can make the most of their spend amidst high demand, localized inventory scarcity, and brand safety threats.
"Ad fraud is a big problem with a big price tag. In an ever-adaptive landscape, marketers should always embrace defensive buying tactics. Everyone in the ad tech industry shares a duty to raise awareness, identify scammers, and protect client investments. Advertisers have a role to play in this effort."
Read more from Centro's Ian Trider on iMedia.
Explore how nonpolitical brands can make the most of their spend amidst high demand, localized inventory scarcity, and brand safety threats.
As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time.
Learn how advertisers can navigate today's complex regulatory landscape with insights from the IAB's Public Policy & Legal Summit.