As the advertising industry continues to struggle with inclusive marketing, we explore how advertisers can get diverse representation right.
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You'll find few complainers at this ad-tech firm, whose software aims to boost digital advertising campaigns: 95% of the company's staff say they're proud to tell others they work there, and just as many report feeling like part of a "family" or "team." More than half — 58% — of Centro workers are women, who also hold 51% of the company's management positions. All employees are also encouraged to take a 3-week sabbatical every four years.
As the advertising industry continues to struggle with inclusive marketing, we explore how advertisers can get diverse representation right.
Burnout leads to more than just a stressed-out staff: It has a very real, very negative business impact. Here's what marketing leaders can do to prevent it.
Explore how advertisers can assess whether social and environmental advocacy makes sense for their brands, and how they can get it right.