While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
In just four years, Centro went from one floor to three at 222 W. Hubbard St., a brick-and- timber loft space in River North that was built nearly a century ago as a factory atop a former horse stable. The company, which develops software to manage buying online advertising, now occupies about 40,000 square feet, filling the entire building except for the first floor, which is home to a high-end furniture showroom.
While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...
The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.