Basis Technologies leaders were named honorees in the AdMonsters + AdExchanger Top Women in Media and AdTech awards. Congratulation to ...
"With the forthcoming “cookie-pocalypse” threatening to reign havoc across the advertising industry, the time has come for a major shift in mindset on audience targeting.
Ad tech must quit its addiction to user IDs and instead start focusing on how we can innovate in other areas: audience targeting, managing frequency and improving measurement (especially conversion attribution)."
Read more from Basis Technologies' Ian Trider in AdExchanger.
Basis Technologies leaders were named honorees in the AdMonsters + AdExchanger Top Women in Media and AdTech awards. Congratulation to ...
"Buckle up, tech junkies and political aficionados! Today's ADOTAT Show is tearing down the firewall between politics and digital media. ...
"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...