"Why plan a campaign yourself when an agent could do it for you? On Thursday, digital ad platform Basis launched ...

"Digital political ad spending broke records in the 2020 election cycle. Grace Briscoe, senior vice president of candidates and causes at programmatic media firm Centro, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what, when, and where political advertisers bought digital ads last year, how much attention they paid to connected TV (CTV), and why they love digital video ads so much."
Listen to the podcast at eMarketer.