"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
"... political advertisers can still use more expansive targeting methods on Google by purchasing key demographics through other service providers, known as demand-side platforms offered by companies like Centro and The Trade Desk."
Read more in CNBC with additional comments from Centro's Grace Briscoe.
"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
“We’re not seeing any advertisers pull budget from TikTok currently,” said Colleen Fielder, group vp of social media solutions at ...
"Here’s how Amy Rumpler, svp of search and social media services at Basis Technologies, put it: It’s too early to ...