"InMarket and Basis have expanded their partnership to enhance retail media measurement for Basis users. With this partnership, Basis users now have native access to InMarket's full suite of outcome measurement capabilities and a collection of unique retail media network (RMN) and incremental lift audiences, comprised of known responders (visits/purchasers). They can also connect ad exposure to real-world visits and sales outcomes across all retailers and RMNs. Incremental sales lift measurement capabilities will also be extended to support clients across the dining, consumer packaged goods, and automotive verticals."
Read more in CRM Magazine.
