"Nine months ago, 5G was set to take the mobile and digital world by storm. Depending on who you ask, 5G could be a major boon for digital media, or the latest in a long line of tech developments hyped up way too soon (VR anybody?). There is plenty about its rollout for marketers and advertiser to salivate on. But for it to deliver on the hype, it needs to actually arrive. When that happens, here are five ways that 5G is poised to affect advertising overall."
Read more from Centro's Noor Naseer in MartechSeries.
Basis has made the shortlist for The Drum B2B World Fest Awards. Our 'Seamless' campaign is nominated in the category ...
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"The AdExchanger Awards recognize the organizations, technologies and teams driving measurable impact across today’s advertising ecosystem... Winners will be revealed ...
