"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
“Thus far, there’s modest projected 4Q spending growth year over year outside political. It appears this will carry on Y/Y for 1Q 2025 based on early planning indications,” said April Weeks, chief investment and media officer at Basis Technologies. “However, many of our clients are still finalizing 2025 budgets and the full picture is not yet determined.”
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"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...
"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...