"And while we’re on the subject of B2B companies making occasionally complex subject matter more digestible, the adtech company formerly ...
“Thus far, there’s modest projected 4Q spending growth year over year outside political. It appears this will carry on Y/Y for 1Q 2025 based on early planning indications,” said April Weeks, chief investment and media officer at Basis Technologies. “However, many of our clients are still finalizing 2025 budgets and the full picture is not yet determined.”
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