Basis Technologies leaders were named honorees in the AdMonsters + AdExchanger Top Women in Media and AdTech awards. Congratulation to ...
What does it take to market and sell technology? Centro's Katie Risch provides insight on how the company launched its software, Basis, and gained adoption among agencies. She discusses the importance of personalization and customer education in introducing your product to customers and getting them to sign on. Read more of her interview in SalesTechStar.
Basis Technologies leaders were named honorees in the AdMonsters + AdExchanger Top Women in Media and AdTech awards. Congratulation to ...
"Buckle up, tech junkies and political aficionados! Today's ADOTAT Show is tearing down the firewall between politics and digital media. ...
"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...