Basis Technologies leaders were named honorees in the AdMonsters + AdExchanger Top Women in Media and AdTech awards. Congratulation to ...
"Door hardware maker Schlage was spending seven figures on linear TV advertising. While the brand still wanted to take advantage of TV’s mass reach, it wanted better targeting, measurement and optimization. So Schlage called on its agency of record, The Basement, and demand-side platform Centro to bring programmatic elements to its TV media buys."
Read more in AdExchanger.
Basis Technologies leaders were named honorees in the AdMonsters + AdExchanger Top Women in Media and AdTech awards. Congratulation to ...
"Buckle up, tech junkies and political aficionados! Today's ADOTAT Show is tearing down the firewall between politics and digital media. ...
"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...