Basis Technologies leaders were named honorees in the AdMonsters + AdExchanger Top Women in Media and AdTech awards. Congratulation to ...
"When The Basement became Schlage’s agency of record in 2017, it transitioned the door hardware brand’s ad-buying strategy from traditional linear TV to programmatic, resulting in a year-over-year sales growth of about 9% online and more than 30% in stores. Together with Centro, a media-buying technology, The Basement set out to integrate parts of the campaign strategy that brought in social, search, traditional, and out-of-home strategies."
Read more in MediaPost.
Basis Technologies leaders were named honorees in the AdMonsters + AdExchanger Top Women in Media and AdTech awards. Congratulation to ...
"Buckle up, tech junkies and political aficionados! Today's ADOTAT Show is tearing down the firewall between politics and digital media. ...
"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...