"Each year, marketers have the same question: Did the holiday shopping season start earlier? Seasonal merchandise begins to appear in the summer, promotions creep further into the fall, and by September, it can feel like the holiday marketing train is already packed.
However, for marketers that aren’t advertising Halloween in July or Christmas in August, opportunity isn’t lost. Findings from Basis’ report reveal that holiday shopping now stretches from September to late December, with influence building over time."
Read more from Maggie Nemoy of Basis in TotalRetail.
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