"As VP of Research and Insights at ANA member company Basis, Maggie Nemoy spends her days researching shifting trends in retail and digital commerce and identifying how those trends will affect the marketing practice. Her latest focus was on the holiday season — a time of abundant opportunity for brands that know how to get their messaging and targeting right.
On this episode of On Scope, Maggie joins host Mike Berberich to discuss how economic uncertainty and emerging consumer behaviors are poised to affect not just the 2026 holiday season but every holiday season going forward."
Watch the episode on ANA.
Basis has made the shortlist for The Drum B2B World Fest Awards. Our 'Seamless' campaign is nominated in the category ...
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