May 22 2024

TikTok moves toward ‘performance automation vision’ with latest machine learning ad tools

"Colleen Fielder, group vp of social and partner marketing solutions at Basis Technologies said her team is not actively recommending any of their clients discontinue spending on TikTok. They’re continuing to include the platform on proposals."

https://digiday.com/marketing/tiktok-moves-toward-performance-automation-vision-with-latest-machine-learning-ad-tools/Read more in Digiday (subscription).

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