The past five years in media and marketing have been marked by both progress and paradox. As the industry races ahead, it’s also circling back: revisiting old predictions, re-evaluating what didn’t land, and rethinking what innovation really means.
In this webinar, Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team will take a clear-eyed look at the forces shaping 2026. Rewind to Fast Forward will explore how advertisers are returning to long-standing challenges and unfinished innovations that now define forward momentum. As sophistication replaces scale, the next wave of growth will come from mastering quality, precision, intelligence, and authenticity—not just chasing what’s next.
Register to gain a grounded perspective on the trends that will shape 2026—and how to translate them into meaningful, measurable impact in the year ahead.
