Rewind to Fast Forward: 2026 Advertising Trends | Basis
Contact UsRequest a DemoSign In
Wednesday, Dec 03rd 2025
Noor Naseer

Rewind to Fast Forward: 2026 Advertising Trends

Featured:

Noor Naseer

VP, Media Innovations & Technology, Basis

Kaitlin O'Brien

Senior Manager, Media Innovations & Technology, Basis

The past five years in media and marketing have been marked by both progress and paradox. As the industry races ahead, it’s also circling back: revisiting old predictions, re-evaluating what didn’t land, and rethinking what innovation really means.

In this webinar, Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team take a clear-eyed look at the forces shaping 2026. Rewind to Fast Forward explores how advertisers are returning to long-standing challenges and unfinished innovations that now define forward momentum. As sophistication replaces scale, the next wave of growth will come from mastering quality, precision, intelligence, and authenticity—not just chasing what’s next.

We Explore: 

  • The Media Quality Quandary: Advertisers refocus on transparency and accountability as media quality becomes the new performance metric.
  • Streaming TV’s Inequity: The CTV boom exposes a widening quality gap between premium and cluttered inventory.
  • Agentic Chaos: Agentic AI shifts from hype to infrastructure, monetizing intention over attention.
  • Brand Immunity: Brands evolve from targeting audiences to building resilient, participatory communities grounded in authenticity.

Watch now to gain a grounded perspective on the trends that will shape 2026—and how to translate them into meaningful, measurable impact in the year ahead.

~

Looking for more trends content? Check out our 2026 Trends Report today!

What to expect from Basis Technologies Webinars

Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape.

Get to know Our Experts

Noor Naseer

VP, Media Innovations & Technology, Basis

Noor Naseer is VP of Media Innovations & Technology at Basis. She leads client thought leadership and guides clients on how to evolve media strategy to accommodate fast-changing consumer behavior and media trends. Noor has written for, and been cited in, industry outlets including Adweek, MediaPost, Advertising Week, and Multichannel News. She has spoken at events for the 4As and the American Marketing Association and also hosts the podcast "AdTech Unfiltered." Prior to joining Basis, Noor served in media roles at Starcom MediaVest Group. She is a graduate of Northwestern University with an M.S. in Integrated Marketing.

Kaitlin O'Brien

Senior Manager, Media Innovations & Technology, Basis

Kaitlin O’Brien is a senior manager on the Media Innovations & Technology team at Basis. Prior to joining Basis, she oversaw programmatic media buying at biosciences company Thermo Fisher Scientific. As a boomerang employee at Basis, she’s spent the bulk of her career crafting digital media strategies for clients. She has a deep interest in emerging tech, its implications for our world, and how clients can successfully navigate and activate within these new opportunities.

Related Content