Data Canvas is a Feature for Agencies Available in the Basis Media Automation Platform that Can Reduce Manual Tasks Needed for Building and Sharing Client Dashboards and Reports
Chicago – June 9, 2022 — Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced the release of data visualization capabilities that streamline campaign reporting. Data Canvas is designed to improve communication between agencies and their clients through live, customizable dashboards. The feature simplifies time-consuming reporting processes and reduces repetitive manual tasks required to build and share digital advertising reports. It automatically gathers data on ad tactics managed in the Basis platform -- programmatic, vendor-direct, search and social. Basis is composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance.
Conveying a campaign’s story to clients is fundamental to agency growth. Throughout campaigns, agencies prepare recurring reports by manually pulling and organizing data, and then converting it into charts for documents or presentations. The effort involves multiple steps and team members, which diverts focus away from strategic analysis and creative thinking. Furthermore, standalone programmatic ad platforms lack data visualization tools that showcase programmatic’s performance alongside other ad buying tactics. Agencies that lack automation and specialized teams for sophisticated reporting would benefit from technology-driven efficiencies that empower their teams to focus on revenue-generating activities. Basis solves these challenges through visualization seamlessly integrated with media workflow and omnichannel buying.
“Basis Technologies understands the essentials of agencies and digital media. Data Canvas helps our team synthesize and share vital information in easy-to-understand formats,” said Audra Foley, VP of media, TAG. “When we are able to provide clients with real-time campaign insights visually, it sparks creative collaboration, enabling us to channel more energy into actions and optimizations that drive performance for our media and our clients’ business.”
By displaying planning and delivery data in live, customizable dashboards, Data Canvas enables agencies to:
Data Canvas features up-to-date information for Basis users and their teams. Once a dashboard is created using one of the customizable templates, the client or agency can review the data at any point in the campaign. Cross-channel data is structured to be visually comprehensible based on users’ specific needs. Users can showcase digital media successes and garner insights that inform decision-making.
“Data Canvas can deliver deep insights that are part of the hallmark of Basis Technologies’ vision to create the most comprehensive automation and business management platform for digital media,” said Tyler Kelly, president, Basis Technologies. “I believe the Basis platform showcases how agencies can improve their business relationships as well as the health of our industry overall by weaving together disparate teams, processes, and platforms.”
Basis serves as a centralized interface that connects all stages of a media campaign – from campaign planning, media buying, measurement and optimizations, all the way through to contract and billing reconciliation. This enables marketers to optimize paid advertising performance automatically. Data Canvas is the first feature created by Basis Technologies from its acquisition of QuanticMind in 2021.
About Basis Technologies
Basis Technologies (https://basis.com), formerly operating as ‘Centro,’ is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices providing services to North America, South America and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
anthony.loredo@basis.net
917-573-4157
Former Progress Partners Managing Director will Develop Long-Term Growth Opportunities; Brings Two Decades of Experience Building Strategy and Alliances for InMobi, Quantcast, Microsoft and More
Chicago – May 19, 2022 -- Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced the addition of Jeff Coon as chief strategy officer. Jeff Coon will lead the evaluation and nurturing of investments that can support Basis Technologies’ long-term growth. He brings more than two decades of experience in building strategy and orchestrating alliances in software and advertising industries. Prior to Basis Technologies, Coon was managing director at investment bank Progress Partners, where he collaborated with digital advertising enterprises and advised on strategy, funding, and mergers and acquisitions.
Coon has led advertising technology enterprises, most recently as VP of strategy and global alliances at InMobi, an international mobile marketing platform. Before that, he served as head of business development at Quantcast, which he joined following its acquisition of the company he founded, MakeGood Software. Coon began the advertising chapter of his career working at automotive ad network CarDomain. Prior to venturing into advertising technology, he spent many years in enterprise software, spanning companies such as Microsoft and startups pioneering web services and web communications. He is a graduate of the University of Washington.
“The enduring value of Basis Technologies is contingent upon our continued efforts to solve market complexity through technology. Jeff Coon’s vision to improve our industry has been forged from his coalesced leadership experiences in sales, business development, and technology innovation,” said Shawn Riegsecker, CEO, Basis Technologies. “Our team is fortunate to add Jeff’s unique skills and capabilities built from 20+ years at the intersection of software, advertising, and identity.”
Since its inception in 2001, Basis Technologies has been steadfast in its mission to solve the complexity of media buying, which involves multiple stages, dozens of teams, and several third-party vendors to manage the end-to-end process. Its SaaS Basis platform is a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. Basis provides a comprehensive selection of unique buying methods across all channels and devices, utilizing all major creative types and formats. Coon will look to strengthen the company’s business and technology foundation for years to come.
“I believe Basis Technologies has the opportunity to guide advertising technology’s market trajectory over the next few years, with automation and industry health as its foundation. Our organization is poised to positively affect the ad ecosystem’s evolution,” said Jeff Coon. “With our robust technology for unifying media, automation, intelligence, and business management, we can be a key component for a future where marketing teams, platforms, and processes across the globe are connected.”
About Basis Technologies
Basis Technologies (https://basis.com), formerly operating as ‘Centro,’ is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices providing services to North America, South America and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
anthony.loredo@basis.net
917-573-4157
Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic Advertising Platform Providing State Legislative District Targeting
Washington, DC, May 17, 2022 -- Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced the availability of state legislative district geo-targeting for local candidates and causes. Powered by the latest redistricting updates from leading non-partisan voter data provider L2 (https://l2-data.com), this granular targeting capability for programmatic advertising is only available through Basis. The Basis platform is composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. Since 2008, Basis Technologies has helped power digital media for over 1,500 political campaigns and independent expenditure committees, and over 2,000 issue advocacy advertisers. In 2020, among the 400+ U.S. elections campaigns working with Basis Technologies, 70% had winning outcomes.
There are currently more than 6,700 state legislative districts in the United States. Additionally, redistricting has changed state legislative and congressional maps, affecting the district where people can vote. Targeting potential voters from select districts via digital channels previously involved numerous steps. It required identifying potentially dozens of zip codes for each of the targeted districts and then manually uploading the data into programmatic ad platforms. This data is now available in Basis, which also streamlines the discovery, selection and exemption of districts to target. The platform’s automation tools help political marketers save time managing campaigns to focus more on strategy, creative messaging, and optimizations.
“Clarify uses the Basis platform to manage digital advertising at all levels of the ballot. With automated state legislative district targeting, we can bring more reach, agility, and precision to our state legislative programs,” said Brian O’Grady, principal at Clarify Agency. “The Basis platform can be used by many types of advertisers, but its team’s familiarity with the machinations of political advertising makes the solution feel purpose-built for winning political campaigns.”
Basis Technologies has been trusted by agencies and consultants in politics, public affairs, and advocacy. Its Basis platform provides a comprehensive selection of unique buying methods across all channels and devices, utilizing all major creative types and formats. Basis Technologies offers flexible service models with expertise in ad buying tactics for programmatic, vendor-direct, search, and social.
Basis Technologies’ unparalleled mix of technology and managed activation services offers political marketers:
“As advertising rules and requirements in U.S. elections change, candidates and advocacy groups need marketing partners and technology that can adopt quickly and provide support during the heat of election season,” said Grace Briscoe, SVP of candidates and causes, Basis Technologies. “Basis Technologies aligns robust experience in political advertising with media automation to power sophisticated digital campaigns with the best likelihood for winning outcomes.”
About Basis Technologies
Basis Technologies (https://basis.com), formerly operating as ‘Centro,’ is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices providing services to North America, South America and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
anthony.loredo@basis.net
917-573-4157
Rubin is an Accomplished Finance Leader and Advisor to Public Companies; Basis Technologies Gains More Guidance to Navigate the Evolving Media and Technology Ecosystem
Chicago – March 28, 2022 — Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced the appointment of Wendy Rubin to its board of directors. An accomplished finance leader and trusted business advisor to public and private companies, Rubin currently serves as an SVP at Warner Bros Entertainment, a division of Warner Media and AT&T. She joins fellow Basis Technologies board members Michael Brochu (GMI), Richard Garman (FTV Capital), Christian Hendricks (Extol Digital) and Leland Putterman (Acorn Systems) to help guide the company’s vision.
Basis Technologies aims to solve the complexity of media buying, which involves multiple stages, dozens of teams, and several third-party vendors to manage the end-to-end process. Its SaaS Basis platform is a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. Basis provides a comprehensive selection of unique buying methods across all channels and devices, utilizing all major creative types and formats.
“Basis Technologies has differentiated itself through its boldness to challenge the status quo in the media management process. Having a 30-year front row seat to observe the evolving media industry, I believe that scaled marketers need the comprehensive media automation and business management that Basis powers,” said Wendy Rubin. “Basis Technologies is equipped with differentiated technology, experienced leadership and principled workplace values -- key building blocks for its vision to improve the health of the industry.”
Rubin has served in a wide range of leadership roles spanning numerous years in the media and entertainment industry. She is a seasoned executive with hands-on finance, operations and technology-diversified industry experience with organizations in various stages of growth. Before her current role, she served as the CFO for Donovan/Green, a strategic marketing firm. She has also been an internal auditor and tax advisor for Ernst and Young LLP. Rubin graduated from the Ross Business School at the University of Michigan with a BBA in accounting and finance.
“Basis Technologies is buoyed by the loyalty and commitment of our team and the new, premier talent that are choosing to join our mission. We are fortunate to access Wendy Rubin’s knowledge and insight to enable us to meet the technology needs of large-scale global organizations,” said Shawn Riegsecker, CEO and founder of Basis Technologies. “Our cohesive team is determined and well-positioned to positively transform the media industry through intelligent process automation that drives productivity and performance.”
About Basis Technologies
Basis Technologies, formerly operating as ‘Centro,’ is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices providing services to North America, South America and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
anthony.loredo@basis.net
917-573-4157
NOBL Media AI Software Scans Web Page Language to Help Brands Target Trustworthy Outlets and Avoid Propaganda and Disinformation
Chicago – March 15, 2022 — Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced free access to the NOBL Media solution that helps prevent campaigns from serving programmatic ads on low credibility sites, including those with Russian government propaganda. The technology accomplishes this by targeting campaigns toward credible, trusted publishers. To help limit the spread of Russian disinformation during the invasion of Ukraine, Basis Technologies will provide free access to this feature for all Basis platform customers until April 15.
Propaganda sites supporting the Russian government’s war in Ukraine can sell ads through programmatic channels if their inventory is available through ad exchanges or ad networks. NOBL uses AI-driven linguistic analysis to determine, at scale and in real-time, if a web page’s content quality merits an ad placement. NOBL recently verified that its technology had proactively identified and stopped ads on all of the sites that the U.S. State Department, Media Bias / Fact Check, and FactCheck.org identified as spreading Russian propaganda.
“The Ukrainian invasion and the ensuing information war, as in previous crises, has once again put a spotlight on how advertisers are inadvertently funding disinformation online.” says Matt Rivitz, chief purpose officer, NOBL. “By using NOBL, brands can prevent their ad spend from being channeled to sites that spread misinformation about the war.”
“Brands are highly sensitive to how they may be affecting global conflict. NOBL Media’s technology empowers marketers to align their values with their ad spend,” said Tyler Kelly, president, Basis Technologies. “By defunding state-sponsored and affiliated sites that support war propaganda and unjust government actions, advertisers are taking positive action to redirect ad dollar support to principled journalism.”
The Basis platform provides a comprehensive selection of buying methods across all channels and devices for all major creative types and formats. Basis customers can utilize NOBL Media to proactively identify the digital environments appropriate for their brands.
“Traditional keyword blocking has defunded credible journalism in times when we most depend on it,” says Cedar Milazzo, CEO and founder, NOBL. “Advertisers play a key role in what gets funded online. We’re happy to be able to offer the industry a solution that immediately helps advertisers direct their dollars towards trusted outlets with quality reporting during this conflict.”
About NOBL Media
NOBL Media is the first ad tech company founded on ethics and advertiser responsibility. NOBL is revolutionizing media buying of big brand advertisers by stopping the flow of their media dollars that have been funding hate, disinformation, and extremism and redirecting these budgets to quality and credible content. Through a proprietary programmatic ad targeting solution, NOBL empowers advertisers to spend responsibly. NOBL not only receives a higher click-through rate, it consistently gets more conversions, lower costs and far less fraud. For more information, visit http://www.wearenobl.com.
About Basis Technologies
Basis Technologies, formerly operating as ‘Centro,’ is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices providing services to North America, South America and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
anthony.loredo@basis.net
917-573-4157
Statement from Shawn Riegsecker, CEO of Basis Technologies
Basis Global Technologies is an active supporter of democracy, national sovereignty, individual freedoms, and peace among all peoples and nations. We stand united with independent Ukraine, its brave military, and its courageous citizens, in strong opposition and condemnation of the Russian invasion.
In line with global economic sanctions, Basis Technologies has blocked all Russian state-owned and controlled media across our platform. This decision will remain in place until Russia’s military invasion and active threat to Ukraine’s sovereignty and independence is neutralized and all Russian military personnel have retreated to their country.
We will monitor and block additional media organizations if we deem their content to aid, support, or distribute content that adds to, or supports, Russia’s behavior. We are also reviewing our business partnerships and agreements to ensure we are not working with any organization sanctioned by the U.S. government involved in the war against Ukraine.
We ask other companies and industry leaders in the media, marketing, and advertising technology sector to publicly stand with Ukraine by enacting similar policies against the Russian state.
We stand in support of the Ukrainian military and its citizens and hope for an end to this war in short order and with minimal bloodshed. We also ask for all to keep in their thoughts the people of Russia, as for many of those citizens, this is not a war they asked for.
We stand with unwavering support for Ukraine.
Sincerely,
Shawn Riegsecker
CEO and Founder
Basis Technologies
Influential Marketing Industry Publisher Scores Companies’ Compensation, Benefits, Culture and More
Chicago, January 27, 2022 – Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced it placed No. 4 on the 2022 Ad Age Best Places to Work. Ad Age (https://adage.com) is a daily must-read for an influential audience of decision-makers and disruptors across the marketing and media landscape. Its Best Places to Work list is an annual ranking of companies that receive high ratings and praise for numerous factors ranging from compensation and benefits to corporate culture and leadership.
Ad Age produced Best Places to Work 2022 in partnership with Best Companies Group (www.aabestplacestowork.com), a research firm specializing in identifying and recognizing great places to work. The competition was open to agencies, ad tech firms, brand or corporate marketing departments or groups and in-house agencies of marketers. This year’s list of 50 companies is featured in a special Ad Age report: https://AdAge.com/2022-best-places-to-work.
“Basis Technologies is honored and humbled by our selection as one of the best workplaces in advertising and media. We think this recognition showcases our commitment to building a diverse, equitable, and inclusive workforce,” said Katie Risch, CMO, Basis Technologies. “Our view at Basis Technologies is that corporate culture can contribute to success, as we believe it fosters innovation, creativity, and teamwork across our business.”
To evaluate companies for its list, Ad Age and Best Companies Group use a scoring system that factors in employee responses on topics including pay and benefits and seven other core focus areas, as well as company policies and practices on areas including work/life balance, recruitment, training and development.
Basis Technologies offers a platform composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. Its capabilities span across desktop, mobile, connected television (“CTV”), linear TV, audio, search, and social media.
Basis Technologies offers benefits including employer HSA funding, wellness screenings, 401(K) match, unlimited flexible time-off, paid three-week sabbaticals, and more. It has received various recognition for its workplace, which include Fortune Best Small and Medium Workplaces 2020; Fortune Best Workplaces for Women 2020; and Crain's Business Chicago Best Places to Work, 2021, 2020 and 2019. The company is actively hiring across product development, engineering, sales, services and marketing.
About Ad Age
Created in 1930 to cover a burgeoning industry with objectivity, accuracy and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, Ad Age’s industry-leading content includes the coveted A-List & Creativity Awards, the Ad Age Next conference series and proprietary data including the Leading National Advertisers Report from the Ad Age Datacenter.
About Basis Technologies
Basis Technologies, formerly operating as “Centro,” is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices providing services to North America, South America and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
917-573-4157
Chicago – January 18, 2022 – Basis Global Technologies, Inc. (“Basis Technologies”) announced that it has publicly filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (“SEC”) relating to a proposed initial public offering of shares of its Class A common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined. Basis Technologies has applied to list its Class A common stock on the Nasdaq Global Select Market under the ticker symbol “BASI.”
Goldman Sachs & Co. LLC, BofA Securities and RBC Capital Markets will serve as lead book-running managers for the proposed offering. BMO Capital Markets, Stifel and Needham & Company will also serve as book-running managers for the proposed offering. Loop Capital Markets, Academy Securities, C.L. King & Associates, Ramirez & Co., Inc., and Siebert Williams Shank will serve as co-managers for the proposed offering.
The proposed offering will be made only by means of a prospectus. Copies of the preliminary prospectus related to the proposed offering may be obtained, when available, from: Goldman Sachs & Co. LLC, Attn: Prospectus Department, 200 West Street, New York, NY 10282, by telephone at (866) 471-2526, or by email at prospectus-ny@ny.email.gs.com; BofA Securities, NC1-004-03-43, 200 North College Street, 3rd Floor, Charlotte NC 28255-0001, Attn: Prospectus Department, by email at dg.prospectus_requests@bofa.com; dg.prospectus_requests@bofa.com; or RBC Capital Markets, LLC, 200 Vesey Street, 8th Floor, New York, NY 10281, Attention: Equity Syndicate, by telephone at (877) 822-4089, or by email at equityprospectus@rbccm.com.
A registration statement relating to these securities has been filed with the SEC but has not yet become effective. These securities may not be sold, nor may offers to buy be accepted, prior to the time the registration statement becomes effective. This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.
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Investor Contact:
Gateway Investor Relations
Cody Slach and Tom Colton
949-574-3860
Media Contact:
Walker Sands
Jena Sullivan
312-319-7661
Anthony Loredo
917-573-4157
Complexity, Job Satisfaction and Automation Highlight the Digital Media Trends Revealed in Advertiser Perceptions and Basis Technologies Joint Study
Chicago, December 15, 2021 – Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced commissioned research showing that 38% of advertising professionals plan to leave their jobs within two years. Less than 25% say they are completely satisfied with any one aspect of their job – with “training and education” and “latest technology to help with automation of tasks” receiving some of the lowest ratings. With 90% of professionals agreeing “that the advertising industry has become significantly more complex,” the top factor causing this sentiment (cited by 72% of those surveyed) is the “increase in the different transaction methods for buying media.”
The data was compiled by research firm Advertiser Perceptions from an October 2021 survey of 150 digital advertising decision-makers at agencies and brands spending $5 million or more annually. The report, “How Complexity, Job Satisfaction, and Automation Intersect in Digital Media,” reviews opinions and attitudes on job satisfaction, workflow automation, technology complexity and programmatic advertising. The full report is available at: https://basis.com/reports/complexity-job-satisfaction-automation. Data highlights are available in an infographic at: https://basis.com/infographics/complexity-job-satisfaction-automation-digital-media.
The report provides insights on various factors affecting digital media workers today. It identifies critical ecosystem pain points and can guide marketers and advertisers on crucial problems to solve for their team members.
Job satisfaction:
Workflow automation:
Technology complexity
Programmatic advertising:
“Complexity in our digital media ecosystem is straining marketing teams, who are challenged with cobbling together disparate, point solutions to buy across the broad spectrum of media outlets with their own unique specifications and pricing methodologies. I believe this could lead to increased employee turnover, decreased levels of customer service, and lower efficacy of paid advertisements,” said Tyler Kelly, president, Basis Technologies. “Our research with Advertiser Perceptions creates a benchmark for the state of our industry workforce today, and identifies areas for the most impactful improvement. To alleviate complexity and disconnection in digital media, I believe that marketers need a holistic and automated approach to their digital marketing process.”
Basis Technologies offers a platform composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. Its capabilities span across desktop, mobile, connected television (“CTV”), linear TV, audio, search, and social media.
About Advertiser Perceptions
Advertiser Perceptions is the global leader in research-based business intelligence for the advertising, marketing, and ad technology industries. Our expert staff delivers an unbiased, research-based view of the advertising market with analysis and solutions tailored to clients’ specific KPIs and business objectives. These insights provide clients with the confidence to make the very best organizational, sales and marketing decisions, driving greater revenue and increased client satisfaction.
About Basis Technologies
Basis Technologies (https://basis.com), formerly operating as “Centro,” is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices providing services to North America, South America and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
917-573-4157
