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Company Recognized for Securing Marketers’ Data; SOC 2 Compliance Program is Designed by the American Institute of CPAs to Define Criteria for Managing Customer Data
Chicago — February 22, 2023 — Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced it has attained SOC 2 compliance. The achievement demonstrates that the company maintains a high level of customer information security through comprehensive methods and practices. SOC 2 is a voluntary auditing program designed by the American Institute of Certified Public Accountants to establish criteria for how organizations manage customer data.
Safeguarding customer data is a priority for principled organizations. Marketers take on risk when they work with ad tech vendors that may need access to their customer data to activate ad campaigns. By working with SOC 2 compliant companies, marketers can alleviate risk when their partners are storing and using data on their behalf for critical business operations.
“Basis Technologies recognizes the enormous responsibility we have in operating software that processes large volumes of customer data for marketing purposes. It is sensible for agencies and brands to demand from their partners the highest quality in information security practices,” said Tyler Kelly, president, Basis Technologies. “Having SOC 2 compliance illustrates that our company continually takes proactive actions to protect our clients’ data.”
The SOC 2 yearly audit determines if companies are protecting confidentiality, integrity, and availability of customers’ data. It examines if organizations have controls in place to guard against external and internal attacks on information systems. The framework outlines the way to manage customer data based on five principles -- security, availability, processing integrity, confidentiality and privacy. Companies must comply with one or more of the trust principles. Businesses that value security should require their SaaS partners to be SOC 2 compliant.
The Basis platform is composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. Its capabilities include ad buying via programmatic, vendor-direct, search and social. At the nucleus of Basis is a top-ranked DSP.
About Basis Technologies
Basis Technologies (https://basis.com) is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton Digital, Tubi, Xandr, Beachfront, Connatix, Equativ, and Other Suppliers
Chicago — January 24, 2023 — Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced the availability of programmatic guaranteed buying integrated with a vendor directory and communications module. The Basis platform connects programmatic guaranteed campaign execution with holistic media planning, vendor negotiations, and deal activation to streamline this process from start to finish. Inventory suppliers in Basis transacting guaranteed deals include Magnite, OpenX, Triton Digital, Tubi, Beachfront, Connatix, Equativ, and more. The feature is part of the BasisAutomate+ suite that simplifies the most important elements of the campaign process: planning, performance and measurement.
Programmatic guaranteed buying has not been fully automated because it requires manual labor for negotiations and agreements between marketers and publishers -- similar to traditional ways media is bought and sold. It is a desirable form of programmatic advertising because it can give marketers more direct access to guaranteed inventory with control, speed, flexibility and pre-set prices. Basis is the first demand-side platform (DSP) empowering media professionals to find potential publishers, understand market rates, negotiate terms and generate a deal ID for programmatic guaranteed ad serving all in the same workflow in one software dashboard.
“The back-and-forth communication between media buyers and sellers to agree on a programmatic guaranteed deal is just like traditional direct buying, which is not the norm of using a DSP, where campaigns can be set up within a few clicks. When the process of negotiations is less time consuming and more centralized, our media team can focus more on strategy and optimization to create more successful campaigns,” said Jamie Stevenson, senior digital strategist, Kreps Creative (https://www.krepscreative.com). “Programmatic guaranteed activated on Basis streamlines vendor communication, giving us the same agility and scale of programmatic advertising.”
For programmatic guaranteed in Basis:
Benefits for agencies and media teams are:
“Programmatic guaranteed advances media buyers further into programmatic advertising by utilizing methods and standards to ensure that campaigns will be fulfilled. Basis Technologies is connecting planning and negotiations into programmatic guaranteed execution to remove barriers to access and give advertisers more comfort to activate campaigns in this manner,” said Tyler Kelly, president, Basis Technologies. “Our workflow technology is powered by trusted relationships with supply partners that provide us with quality media environments and ease communications with our customers.”
About Basis Technologies
Basis Technologies (https://basis.com) is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Chicago, January 23, 2023 – Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced it placed No. 3 on the 2023 Ad Age Best Places to Work. This is the second year in a row the company has been ranked in the top five of this list. Ad Age (https://adage.com) is a daily must-read for an influential audience of decision-makers and disruptors across the marketing and media landscape. Its Best Places to Work list is an annual ranking of companies that lead the pack in factors ranging from pay and benefits to corporate culture and leadership. This Ad Age special report is available at: https://adage.com/2023-best-places-to-work (subscription).
Ad Age Best Places to Work 2023 honors 50 companies that performed a standout job over the past year as the ad business confronted the challenges of a weakening economy, changing media market and a continued tight talent pool. The winners—top companies with 200 or fewer employees and top companies with more than 200 employees—reflect the highest overall numerical scores based on an analysis of questionnaires submitted by employers and survey responses from their employees. Ad Age’s scoring system factors in employee responses on topics including pay and benefits and seven other core focus areas (75% of the score) and a company’s policies and practices on areas including pay and benefits, work/life balance, recruitment, training and development (25% of the score). Read more about Basis Technologies at: https://adage.com/article/best-places-work/best-places-work-2023-basis-technologies/2462781 (subscription).
“The tight labor market forced every business in the industry to compete for talent, and the 2023 Best Places to Work winners proved the value of understanding what employees want today,” said Dan Peres, president and editor-in-chief of Ad Age. “Companies will face challenges this year with the economy and ongoing effects of the pandemic, but winning workplaces understand that taking care of employees is central to business success.”
Basis Technologies secured a top spot because, according to Ad Age: “The best practices at the Best Places to Work turn out to be pretty straightforward: Fair pay. Solid benefits. Recruit and retain a diverse workforce. Keep staffing levels adequate so team members and teams can do their best work. Provide good training and keep employees in the loop on how the business is doing. Tilt work-life balance a bit more toward life.”
Ad Age produced Best Places to Work 2023 in partnership with Best Companies Group (www.aabestplacestowork.com), a research firm specializing in identifying and recognizing great places to work. The competition was open to agencies, ad tech firms, brand or corporate marketing departments or groups and in-house agencies of marketers.
“Basis Technologies is grateful to Ad Age for highlighting the top workplaces that are prioritizing the needs of workers. Our company has secured this honor for multiple years because of our clear, consistent focus on the happiness and growth of our employees,” said Emily Barron, EVP of talent and development, Basis Technologies. “The prestige given to Basis Technologies by Ad Age is a testament to the energy our team has for one another, as their feedback, opinion and voice matter the most for the evaluation of great workplaces.”
Basis Technologies provides a software platform that automates manual operations, standardizes business processes, and improves marketing and advertising performance. The company offers benefits including employer HSA funding, wellness screenings, 401(K) match, unlimited flexible time-off, paid three-week sabbaticals, and more. It has received various recognition for its workplace, which include No. 1 Fortune Best Workplaces in Advertising & Marketing 2022; No. 1 Fortune Best Workplace in Chicago 2022; No. 14 Fortune Best Workplaces for Women 2022; and Crain's Business Chicago Best Places to Work, 2022, 2021, 2020 and 2019. The company is actively hiring across product development and engineering.
About Ad Age
Created in 1930 to cover a burgeoning industry with objectivity, accuracy and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.
About Basis Technologies
Basis Technologies (https://basis.com) is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices providing services to North America, South America and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
917-573-4157
BasisTV+ Suite Offers Addressable TV Advertising with 80 Trackable Metrics and 1000 Targeting Parameters
Chicago — November 17, 2022 — Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced its platform reaches 93% of U.S. households with smart TVs. Basis platform includes BasisTV+, which powers addressable TV advertising with 80 trackable metrics and 1000 targeting parameters on brand-safe content utilizing programmatic buying tactics. BasisTV+ is composed of tools designed to drive marketing outcomes through its inventory, targeting, optimization, and measurement capabilities. Learn more: https://basis.com/technology/dsp/channels/connected-tv.
The way consumers watch television has changed. According to eMarketer, 87% of U.S. households will use a connected TV device by 2024. With more and more users watching video content through connected TVs (CTV), the potential audiences for advertisers are fragmenting on many different devices and channels. With BasisTV+, digital media teams can seamlessly tap into advertising’s fastest-growing channel to drive brand awareness, reach customers with precision and accuracy, and boost return on ad spend.
“With a vast and ever-changing digital landscape - CTV has been a focus of growth for our clients. Location3 is franchise agency balancing hundreds of thousands of individual local campaigns as well as large enterprise campaigns. Basis Technologies empowers us to provide and implement the latest CTV opportunities for our clients at a large scale and drive incredible results without sacrificing time, strategy, and service for our clients,” said Andi Johnston, Sr. paid media account manager, Location3 (http://www.location3.com). “At the end of the day, it’s our job as marketers to ensure our clients outshine their competition with the absolute best inventory, targeting and results, and Basis has made that possible.”
BasisTV+ provides access to premium, curated, and brand-safe inventory to reach ideal
customers through open market bidding, private marketplace deals, and traditional IO-based buys. A guide to CTV advertising is available at: https://basis.com/guides/the-connected-tv-guide. Benefits of BasisTV+ include:
“Although linear TV has been dominating the attention of audiences in our lifetime, our industry is seeing a rapid shift of that attention to digital devices and connections. I believe this is the time for advertisers to fully adopt CTV as part of their media mix,” said Katie Risch, CMO, Basis Technologies. “With Basis, advertisers have the tools to maximize the effectiveness of advanced TV buys and synchronize them with the other important aspects of their campaigns.”
About Basis Technologies
Basis Technologies (https://basis.com) is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Automatically Prepares Customers with Yearlong Runway to Normalize Cookieless Conversion Tracking
Chicago — November 1, 2022 — Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today enabled cookieless conversion attribution for its customers. For programmatic advertising activated through the Basis platform, marketers can create one universal pixel that tracks click-through conversions even when third-party cookies are not supported for a given web user. Operated in a privacy-compliant manner, the pixel tracks both standard and cookieless conversion attribution.
Consumers have expressed concerns about privacy violations due to cookies tracking their browser behavior. As a result, most major browsers have already blocked third-party cookies, with Google Chrome expected to follow in 2024. However, digital marketers rely heavily on cookies for conversion tracking to show a campaign’s performance and return on ad spend. Marketers need alternative solutions to measure conversions in a privacy-compliant way. Cookieless conversion attribution in Basis gives advertisers year-long preparation to normalize campaign measurement without cookies, and without causing friction in current campaign processes.
“Tracking, attributing, and reporting on cookieless conversions will become an industry standard. To continue performing their duties, sophisticated advertisers need solutions that overcome this challenge,” said Ian Trider, VP of RTB platform operations, Basis Technologies. “With increasing concerns about data privacy, new regulations being enacted, and browsers blocking third-party cookies, Basis Technologies helps media teams operate without friction. In an automated way, our Basis platform empowers advertisers to track click-through conversions in a privacy-compliant way and in major Internet browsing environments that block cookies.”
Basis is a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. Cookieless conversion tracking in Basis:
Benefits for Basis Technologies customers are:
About Basis Technologies
Basis Technologies (https://basis.com), formerly operating as “Centro,” is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Case Study and Independent Research Report Illustrate Speed and Efficiency Gains in Ad Planning, Performance and Measurement Through BasisAutomate+
Chicago — October 25, 2022 — Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today published a case study showing time savings from media buying and billing reconciliation for customer Davis Elen Advertising (https://daviselen.com). Additionally, Basis Technologies published a separate report conducted by business decision insights firm Directions Research (https://directionsresearch.com) showing how automation on Basis platform increases speed of tasks by 22% and saves time by 51 hours per campaign. The full report is available at: https://basis.com/technology/digital-advertising-automation.
A confluence of challenges is putting pressure on agency businesses and media teams. Brands are demanding more output while driving down fees and capacity. Media professionals are being asked to manage more tasks and volume of work, while their companies face turnover. These conditions create inefficiencies as professionals operate a wide range of tasks and technology solutions. As media professionals spend more and more time across several tools for their jobs, it can increase the chance of human error, which can cascade into errors in other parts of the campaign operations process.
“As an independent agency competing for large-scale clients, we recognize the need to offer enterprise-grade digital capabilities delivered with flexibility and agility. Basis Technologies empowers our team to operate with speed, creativity and precision by streamlining multiple processes in planning, execution, reporting, and client billing - saving our entire team countless hours,” said Drew Olkowski, media director of planning and data analytics, Davis Elen Advertising. “Being able to channel our energy towards meaningful, strategic work for clients helps to differentiate our organization.”
Davis Elen Advertising transformed its digital media business by automating laborious tasks from planning to payment by integrating the Basis platform with other platforms it uses for finance. Streamlining the friction between digital media management and monthly financial reconciliation is helping the agency:
For its report, Directions Research conducted a deep analysis of the Basis platform by examining how 29 users within 13 agency customers are operating it for planning, building, activation, reporting and billing of campaigns. Key findings show that:
The Basis technology platform empowers users through its BasisAutomate+ suite that simplifies the most important elements of the campaign process: planning, performance and measurement. BasisAutomate+ encompasses campaign tools for strategizing, managing and optimizing. These tools are seamlessly woven together in a single, centralized platform to analyze cross-platform data to identify which media type is most effective, to communicate the value of the agency’s work to clients and supervisors, to make it easy for media professionals to provide backup for co-workers when they are out of office, and more.
“Basis Technologies is bringing people back to the forefront of media. We want professionals to excel past menial tasks into meaningful work,” Katie Risch, CMO, Basis Technologies. “Considering the complexity of digital media and the economic forces pressing against agency businesses, we are focused on automating the most redundant, time-consuming steps of the media operations process to allow for time to be spent more strategically.”
About Basis Technologies
Basis Technologies (https://basis.com), formerly operating as “Centro,” is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
More Than 250 Private Marketplace Deals in Basis Media Automation Platform Streamline Political Ad Approvals -- Automated for Rapid Activation on Digital Video, Connected TV and Linear TV
Washington, DC, October 6, 2022 – Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced enhanced inventory opportunities via Beachfront, Magnite, and Xandr as key SSP partners among its 250+ curated premium audience and inventory private marketplace deals for political ads. Ready for the U.S. midterm elections with streamlined political ad creative approvals, the private marketplace (PMP) deals are automated for rapid activation on digital video, connected TV and linear TV. Political advertisers can use the Basis platform to scale campaigns across all devices on high-quality content while automating the targeting, buying, activation and reporting.
Approvals on political advertising creative can be laborious because it needs human reviews and verification of buyers and sellers. Previous elections have shown that more than 50% of digital ad budgets were spent in the final 30 days before Election Day (https://basis.com/blog/2020-us-elections-digital-advertising-trends). Furthermore, Basis Technologies’ internal data is showing that an overwhelming majority of digital spend for Midterms may be transacted through programmatic channels, with a significant amount served on CTV devices. Because the bulk of political ads may be served in real-time in a compressed time frame, political advertisers that want to engage voters during the most critical parts of the elections season will need to remove friction during ad activation.
“Premium publishers’ policies and restrictions on political advertising is a challenge in any election year, but 2022 is poised for a perfect digital storm when factors like record spending, programmatic, CTV and a heated political climate are swirling together,” said Grace Briscoe, SVP of client development, Basis Technologies. “Basis Technologies wants to alleviate the pain for political advertisers. With 200+ premium inventory deals blended with our automation technology and proven track record in politics, Basis Technologies gives political marketers peace of mind that digital channels are being maximized to drive desired outcomes.”
Programmatic advertising tools in the Basis platform can enable political advertisers to access an expansive array of premium inventory, with many pre-approved for political ads. PMPs automate buying on inventory sourced from device makers, television and cable networks, ad exchanges and video publishers. Select publishers and inventory providers among the 250 PMP deals in Basis include:
Basis Technologies has been trusted by agencies and consultants in politics, public affairs, and advocacy for 15 years. Its Basis platform provides a comprehensive selection of unique buying methods across all channels and devices, utilizing all major creative types and formats. Basis Technologies offers flexible service models with expertise in ad buying tactics for programmatic, vendor-direct, search, and social. Since 2007, Basis Technologies has helped power digital media for over 1,500 political campaigns and independent expenditure committees, and over 2,000 issue advocacy advertisers. In 2020, among the 400+ U.S. elections campaigns working with Basis Technologies, 70% had winning outcomes.
About Basis Technologies
Basis Technologies (https://basis.com), formerly operating as “Centro,” is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Polling from Basis Technologies Reveals Political Marketer Opinions About Digital Media
Washington, DC – October 4, 2022 – – Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced polling data showing that connected TV (CTV) is the most promising development for 2022 elections digital marketers. Additionally, 92% of political marketers now say that programmatic advertising will be important for their campaigns. Basis Technologies’ survey was completed in July 2022 by a variety of agencies, consultants and advocacy organizations specializing in political and advocacy marketing.
To read the report, ‘Digital Media Insights in Political Marketing,’ visit: https://basis.com/blog/digital-media-insights-in-political-marketing-2022-elections-edition.
Additional survey data shows that:
As the 2022 U.S. election season ramps up, Basis Technologies’ survey illustrates thoughts from political marketers as they navigate the digital media landscape. Many campaigns for the 500+ congressional and state executive races this election season, plus a wide range of ballot measures, are exploring strategies that incorporate connected TV, programmatic and other addressable advertising elements available in digital media.
“The expansion of CTV ad opportunities coupled with the capabilities in programmatic ad buying is having a transformative effect for political marketers. The speed and efficiency political marketers have in this channel is extra effective because of the large swath of voters they can reach who are not watching linear TV,” said Jaime Vasil, group vice president, Basis Technologies. “In just a short time span, expertise in this channel has become essential for elections. We’ve seen how high quality digital inventory access with speed and scale has been an equalizer in the primaries, and we think it could make a difference in swinging contests in the general elections.”
Basis Technologies has been trusted by agencies and consultants in politics, public affairs, and advocacy for over 15 years. Its Basis platform provides a comprehensive selection of unique buying methods across all channels and devices, utilizing all major creative types and formats. Basis Technologies offers flexible service models with expertise in ad buying tactics for programmatic, vendor-direct, search, and social. Since 2007, Basis Technologies has helped power digital media for over 1,500 political campaigns and independent expenditure committees, and over 2,000 issue advocacy advertisers. In 2020, among the 400+ U.S. elections campaigns working with Basis Technologies, 70% had winning outcomes.
About Basis Technologies
Basis Technologies (https://basis.com), formerly operating as “Centro,” is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Chicago — September 27, 2022 — Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced it is ranked No. 14 by Great Place to Work and Fortune magazine among this year’s Best Workplaces for Women. Basis Technologies is in the Small and Medium Companies category. Basis Technologies’ platform is a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The company is actively hiring in engineering, product, sales, and services -- https://basis.com/company/careers.
To determine the Best Workplaces for Women, Great Place to Work analyzed the survey responses of over 640,000 women who work for Great Place to Work-Certified™ companies that employ at least 50 women. Companies must also have least 20% of non-executive managers who are women, and at least one executive who’s a woman. In the Great Place to Work survey, 97% of Basis Technologies’ employees said it is a great place to work. This number is 70% higher than the average U.S. company. Learn more at: https://www.greatplacetowork.com/certified-company/1207119.
“Congratulations to the Best Workplaces for Women and their commitment to ensuring equity for women at every level of the organization,” says Michael C. Bush, CEO of Great Place to Work. “These companies showed up for women in new ways to help them cope with challenges they face wherever they are—both inside and outside of work. Women in these companies are seen, heard and valued.”
The Fortune Best Workplaces for Women list is highly competitive. It’s the only company culture award in America that selects winners based on how fairly women say they’re treated at their workplace. Great Place to Work measures the differences in women’s survey responses with those of their peers and assesses the impact of demographics and roles on the quality and consistency of women’s experiences.
“It is meaningful for Great Place to Work and Fortune magazine to recognize Basis Technologies as a positive environment for women because we continually strive for an equitable and inclusive workplace. We are deeply appreciative of our team who provided candid, truthful feedback on our practices,” said Emily Barron, EVP of talent and development, Basis Technologies. “We believe it is vital for organizations to normalize women as leaders and key stakeholders. Basis Technologies’ path towards success is paved by significant business contributions from diverse groups of professionals.”
Basis Technologies operates globally, with women making up more than half of its U.S. team. The company employs women who are experts in various fields such as engineering, product development, sales, services, human resources and marketing, including those who hold senior leadership positions. It provides benefits that resonate well with women such as a flexible work environment with choices on where to work; generous leave program for childbearing, adoption and surrogacy; and employee resource groups specific to professional development and mentorship for women.
Great Place to Work, the global authority on workplace culture, determines its lists using its proprietary For All™ methodology to evaluate and certify thousands of organizations in America’s largest ongoing annual workforce study, based on over 1.1 million survey responses and data from companies representing more than 7 million employees this year alone.
Among Great Place to Work and Fortune magazine honors, Basis Technologies ranked No. 1 in Best Workplaces in Advertising & Marketing in 2022. It was also No. 1 in Best Workplaces in Chicago in 2022 (Small and Medium), No. 6 in 2021 and No. 4 in 2020. It was ranked No. 19 in Fortune Best Medium Workplaces in 2022. It was ranked No. 15 in Fortune Best Workplaces for Women (Small and Medium) in 2020.
About Basis Technologies
Basis Technologies (https://basis.com), formerly operating as “Centro,” is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
About the Fortune Best Workplaces for Women™
Great Place to Work selected the Best Workplaces for Women by analyzing the survey responses of over 640,000 employees who work for Great Place to Work-Certified™ companies who employ at least 50 women. Companies must also have least 20% of non-executive managers who are women, and at least one executive who’s a woman. Company rankings are derived from 60 employee experience questions within the Great Place to Work Trust Index™ survey. Great Place to Work determines its lists using its proprietary For All methodology to evaluate and certify thousands of organizations in America’s largest ongoing annual workforce study, based on over 1.1 million survey responses and data from companies representing more than 7 million employees, this year alone. Read the full methodology.
To get on this list next year, start here.
About Great Place to Work®
Great Place to Work is the global authority on workplace culture. Since 1992, it has surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. Its employee survey platform empowers leaders with the feedback, real-time reporting and insights they need to make data-driven people decisions. Everything it does is driven by the mission to build a better world by helping every organization become a great place to work For All™.
Learn more at greatplacetowork.com and on LinkedIn, Twitter, Facebook and Instagram.
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Contact:
Anthony Loredo
917-573-4157