Connected TV Advertising

Reach target consumers with connected TV advertising by Basis Technologies.

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Savvy advertising follows the audience. And now, more than ever, those audiences are flocking to digital video. With BasisTV+, digital media teams can seamlessly tap into advertising’s fastest-growing channel to drive brand awareness and boost return on ad spend.

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of US households
will use a connected
TV device by 2024
- eMarketer, 2022
iPad showing Connected TV Guide

What is Connected TV Advertising?

icon of a laptop, TV, tablet and cellphone

Connected TV (CTV) is a TV that is connected to the internet and facilitates the delivery of streaming video content. This includes smart TVs, TVs + over-the-top (OTT) devices, TVs + gaming consoles, and TVs + set top boxes. Connected TV advertising enables real-time buying of full-screen, sight, sound, and motion CTV ad placements to reach a specific target audience and attribute ROI to campaigns.

How CTV Ads Work

blank tv screenlogos of streaming services

A CTV connects to the internet through built-in capabilities or an external “over-the-top” (OTT) device that enables a standard TV set to become a connected TV. Voila!

tv screen with movie tiles on it

Video advertising on connected TV occurs during the in-app experience.

Ex: When a connected TV user opens an app to watch an episode of The Twilight Zone, a video ad would play prior to or during the content.

tv screen with a smiling couple on screen

A :15 to :30 video ad is similar to a pre-roll ad on desktop, laptop or smartphone, but the user experience is comparable to traditional TV.

Discover BasisTV+

Connecting advertisers with engaged viewers.

Why Connected TV (CTV) Advertising?

Connected TV is more convenient, has premium programming,
and is a cost-effective way to reach a TV audience.
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Create Impact

Develop a well-rounded marketing plan that reaches precise audiences wherever and however they are watching TV—all powered by Basis.

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Make Data-Driven Decisions

Take advantage of better metrics (i.e., video completion rate, impressions delivered, unique device reach, etc.) and real-time reporting.

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Expand Reach

Find unique audiences and access premium brand inventory with Basis’ best-in-class private marketplace (PMP) library.

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Minimize Waste

Focus ad spend on audience segments that matter. Reach desired groups with Basis’ broad targeting capabilities.

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Drive Brand Advocacy

Provide consumers with more relevant and engaging ad experiences by leveraging Basis’ programmatic buying power.

How BasisTV+ Empowers Digital Advertisers

trackable metrics
with BasisTV+
of US smart TVs are 
accessible through our 
premium TV inventory
advanced TV targeting
parameters with BasisTV+
Basis has literally everything. We have third-party data lists, a massive number of different vendors, private marketplace deals, and a ton of partnerships that are available from day one. We don’t have multiple ad tech vendors—it’s all in Basis.”
— Matt Parker | Founder at Variant

Related Content

Oct 7 2022 Guides
Connected TV Advertising: Your Guide to This Must-See Opportunity

Does your digital video strategy reach audiences where they view video? Learn the ins and outs of connected TV advertising with this guide.

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Convergent TV Advertising During in its Most Dramatic Season Yet

How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.

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Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring

Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.

Read More

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