"On Wednesday, automated programmatic buying platform Basis Technologies introduced Unify, a new feature in its DSP that gives brands centralized ...
"Growing up in the digital generation certainly has its perks when it comes to finding online savings. While some Gen Zers might not have financial stability yet, they have one thing older generations might not: digital savvy. In fact, this generation is twice as likely (42%) as the average American (20%) to do their holiday shopping through social media, according to May 2024 research from Basis Technologies and GWI."
Read more in Yahoo! Finance.