In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...

"Growing up in the digital generation certainly has its perks when it comes to finding online savings. While some Gen Zers might not have financial stability yet, they have one thing older generations might not: digital savvy. In fact, this generation is twice as likely (42%) as the average American (20%) to do their holiday shopping through social media, according to May 2024 research from Basis Technologies and GWI."
Read more in Yahoo! Finance.
In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...
"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
"ADWEEK’s inaugural Tech Stack Awards celebrate the companies behind 2025’s most groundbreaking product and platform launches that have driven proven ...