"The IDC study evaluates the leading vendors in the worldwide connected TV (CTV) advertising platforms market through the IDC MarketScape ...
“Redditors use the platform like the average person might use Google,” said Colleen Fielder, group vice president for social and partner marketing solutions at programmatic advertising and media automation software company Basis Technologies. “They’re seeking research and advice on products and services from others. Being able to align your ads with communities and keywords to show up within that conversation is especially powerful.”
Read more in Wall Street Journal.