Win the Holiday Season … Without the Headache

"In a tough economic landscape and presidential election year, it’s important to know the right strategies to win the holidays amid these challenges. After all, in times of uncertainty, people are less apt to spend their hard-earned dollars. With the holiday season approaching, this might be worrying for some marketers and retailers. Not only for their bottom lines, but also for budgets, as marketers adjust and allocate to accommodate shifts in consumer behaviors."

Read more from Basis Technologies' Maggie Nemoy and Nick Dunham in TotalRetail.