Basis Technologies was named a finalist for The Drum Awards for Marketing Americas in the B2B category. We are recognized ...
"Ian Trider, vice-president of real-time bidding platform operations, Basis Technologies: Roku has a lot of valuable assets, from scaled direct and programmatic sales and ad operations teams, a demand-side platform (DSP) and proprietary data from the Roku platform that it could apply to ad campaigns on Netflix – in addition to the Netflix data. With this, it certainly could be a great way for Netflix to kickstart its ads endeavor."
Read more in The Drum (subscription).