Expert’s take: “I’m focusing on OpenAI’s emphasis on memory with this release,” said Robert Kurtz, strategic business outcomes partner at ...

"Ian Trider, vice-president of real-time bidding platform operations, Basis Technologies: Roku has a lot of valuable assets, from scaled direct and programmatic sales and ad operations teams, a demand-side platform (DSP) and proprietary data from the Roku platform that it could apply to ad campaigns on Netflix – in addition to the Netflix data. With this, it certainly could be a great way for Netflix to kickstart its ads endeavor."
Read more in The Drum (subscription).