"Triton Digital, through a partnership with Basis Technologies, will enable marketers to streamline and consolidate advertising across podcast, streaming and ...
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"Ian Trider, vice-president of real-time bidding platform operations, Basis Technologies: Roku has a lot of valuable assets, from scaled direct and programmatic sales and ad operations teams, a demand-side platform (DSP) and proprietary data from the Roku platform that it could apply to ad campaigns on Netflix – in addition to the Netflix data. With this, it certainly could be a great way for Netflix to kickstart its ads endeavor."
Read more in The Drum (subscription).
"Triton Digital, through a partnership with Basis Technologies, will enable marketers to streamline and consolidate advertising across podcast, streaming and ...
"Each year, ThinkLA celebrates Southern California’s advertising, marketing, and media superstars. We continue to honor campaigns, agencies, clients, marketers, media ...
"Facts: Basis, a powerful and comprehensive automated digital media management platform, enables marketers to plan, buy, analyze and streamline campaigns ...