"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
“The main issue in the trial is around market definition,” says Derek Zolner, general counsel at digital advertising platform Basis Technologies. “The government contends that Google has a monopoly in the ‘open web display advertising’ market. Google contends that market definition is much too narrow and that the proper market is ‘digital advertising,’ which would include Facebook and other channels.”
Read more in The Drum.
"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
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