"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
“The main issue in the trial is around market definition,” says Derek Zolner, general counsel at digital advertising platform Basis Technologies. “The government contends that Google has a monopoly in the ‘open web display advertising’ market. Google contends that market definition is much too narrow and that the proper market is ‘digital advertising,’ which would include Facebook and other channels.”
Read more in The Drum.
"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
"DirecTV Remote inventory will be available programmatically through select launch partners including Place Exchange by Broadsign, the leading SSP for ...
In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...