"Shawn Riegsecker founded Centro in 2001 intent on building software to eliminate operational inefficiencies, solve growing complexity and fragmentation challenges, and help marketers make smarter decisions. He has built Centro into one of the largest providers of media operations software and managed services in the industry."
Listen to the podcast here.
"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
"Don Draper would be overwhelmed by the sophistication of digital advertising. But he’d laugh at how unsophisticated financial reconciliation remains. ...
