"For years, the advertising industry has talked about transformation. In 2026, it stops being a discussion and starts becoming operational reality. Agentic AI, collapsing silos between creative and media, and accelerating consolidation are no longer emerging trends—they’re actively reshaping how campaigns are built, activated, and staffed. The biggest shift won’t be that AI is involved, but how deeply it rewires workflows, timelines, and decision-making across the advertising ecosystem."
Read more from Basis' April Week in StreetFight Magazine.
"The AdExchanger Awards celebrate the organizations, technologies and teams driving measurable impact across today’s advertising ecosystem. On September 28, more ...
"When you walk into a grocery store to buy produce, you usually look at the label. You want to know ...
"Each year, marketers have the same question: Did the holiday shopping season start earlier? Seasonal merchandise begins to appear in ...
