"Once again, the advertising industry is in the midst of a technological gold rush. The current hype around AI reflects a familiar pattern: sweeping claims, breathless predictions and a rush to declare that it will finally “fix” everything. It won’t.
While AI has transformative potential, it isn’t a cure-all to some of advertising’s biggest problems. Because problems like wasted spend, burned-out teams and opaque results are not primarily technological, they’re structural."
Read more from Basis' Robert Kurtz in StreetFight.
"When you walk into a grocery store to buy produce, you usually look at the label. You want to know ...
"Each year, marketers have the same question: Did the holiday shopping season start earlier? Seasonal merchandise begins to appear in ...
“Definitely not too little, too late. It’s a lot of money,” said Jaime Vasil Winkelfoos, group vice president for Candidates ...
