"Once again, the advertising industry is in the midst of a technological gold rush. The current hype around AI reflects a familiar pattern: sweeping claims, breathless predictions and a rush to declare that it will finally “fix” everything. It won’t.
While AI has transformative potential, it isn’t a cure-all to some of advertising’s biggest problems. Because problems like wasted spend, burned-out teams and opaque results are not primarily technological, they’re structural."
Read more from Basis' Robert Kurtz in StreetFight.
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