"Media planning is entering its fastest transformation in decades. What once took days (or weeks) of assembling briefs, analyzing data, and building presentations is now being compressed into minutes as agentic AI in advertising automates the core of AI media planning. That shift is now operational. With Compass, Basis has introduced an AI advertising platform that converts campaign briefs into omnichannel media strategies and activation-ready campaigns, collapsing the gap between planning and execution for agencies and brands."
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