Basis Technologies Enables Single Sign-On and Log-Level Data Availability for Advertisers

New Features Bolster Security and Transparency of Basis Media Automation Platform to Meet Needs of Enterprise-Grade Agencies and Brands

Chicago – Dec. 12, 2023 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced the availability of single sign-on (SSO) and log data on its platform. Agencies and brands with enterprise-grade needs will benefit from the features that bolster security and transparency on the Basis media automation platform. The SSO integration enhances data protection and simplifies access when marketers use Basis. Log-level data on Basis’ DSP gives a granular view of impressions, clicks, views, conversions, and more to empower media professionals to better analyze campaigns and make data-driven decisions.

Agencies and brands have robust and sophisticated technical needs. Many of them mandate SSO integration for technology partners due to standard security requirements. This protects company data when using non-proprietary software and streamlines access to that software with a single set of credentials for each employee. Furthermore, for marketers that can ingest and analyze granular programmatic advertising data at scale, log-level data is important for actionable insights because it provides detailed views of ads served. Basis platform is continuing its progression of features built for advertisers with complex needs.

“Agencies and brands want security and transparency from their tech partners on top of the benefits of optimization, AI, forecasting and other features that drive their business. SSO and log-level data are additional elements in our software that strengthen and simplify our connection to the internal ecosystems of marketing organizations,” said Tyler Kelly, president, Basis Technologies. “By continuing to develop crucial applications for marketers, Basis Technologies is fulfilling the needs of the multiple stakeholders in scaled businesses.”

Basis encompasses comprehensive advertising capabilities for programmatic, vendor-direct, search and social. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.

SSO allows users to utilize one set of login credentials (e.g., their company credentials) to access Basis without needing separate logins for each. Benefits of SSO integration with Basis include:

• Security: Reduction of password fatigue, decreasing the risk of unauthorized access, password exposure, and potential phishing attacks
• Control: Manage users in one place and easily add, remove, or update, giving administrators control over who can enter the system, ensuring compliance with security policies
• Authorization: Utilized for authorization to determine if a user has the appropriate rights to access specific applications or services
• Permissions: Maintenance of individual application permissions, as each Basis instance has granular permissions on what a user can see or do
• Simplicity: Reduces the need to repetitively log in when transitioning between different software

Log-level data in programmatic advertising provides information needed to optimize campaigns, enhance targeting accuracy, prevent fraud, and gain a comprehensive view of their digital advertising efforts. It will be available for customers beginning in 2024. Benefits include:

• Insights: Log-level data files are more granular than the data available in standard DSP reporting templates; they provide a deep understanding of user behavior and campaign performance
• Optimization: Helps identify trends, patterns, and specific user preferences that enable data-driven decisions for optimizing ad targeting, creative elements, and bidding strategies
• Attribution: Improves attribution modeling by showing which channels and interactions contribute most to conversions   
• Differentiation: Marketers gain more detailed insights that can refine media strategies and achieve better results than competitors relying solely on aggregated data

About Basis Technologies 

Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com. 

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Contact:

Anthony Loredo

anthony.loredo@basis.com

917-573-4157