Apr 28 2016

Sheridan Chooses Centro’s Programmatic Advertising Technology for In-House Marketing and Hands-On Training Tool for Students

Partnership Empowers Canadian Higher Education Institution to Harness Real-Time Digital Advertising; Sheridan to Offer Programmatic Advertising Course Taught by Centro Instructors

Chicago, IL – April 28, 2016 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced that Sheridan (www.sheridancollege.ca), a Canadian higher education institution, has selected its technology to execute real-time digital advertising initiatives. Sheridan’s marketing team will use Centro DSP to promote its classes and curriculum to recruit students in Canada and internationally. Centro DSP has gained traction throughout North America among agencies and brands because of its easy-to-use ad-buying interface designed to reach customers across all major digital channels, devices, sites and apps. Offering flexibility on ad spend minimums, Centro offers one of the most powerful, yet accessible, ad platforms, on which Sheridan students will now have the opportunity to be trained.

As part of the partnership with Centro, Sheridan’s Faculty of Continuing and Professional Studies (FCAPS) is now offering a new course on programmatic advertising. FCAPS offers 70+ programs and more than 450 courses covering a broad range of career paths and interests. The programmatic advertising classes are taught by seasoned professionals from Centro’s Customer Success team. The coursework offers practical, hands-on, real-world training where students will utilize Centro DSP as the tool for practice and testing. This is part of Sheridan’s efforts to meet the changing needs of students and emerge as the institution of choice for Digital Media and career-related education. Founded in 1967, Sheridan is an award-winning, publicly-funded institution with 21,000 full-time and 17,000 continuing and part-time studies students enrolled every year on four campuses in three Ontario cities.

“We take pride in being the first educational institution in Canada to offer cutting edge digital media curriculum for programmatic advertising, a rapidly expanding career field,” said Hayder Sultan, programmatic media project lead, Sheridan. “We’ve observed agencies and brands struggle with talent gap in this sector and we identified Centro, with its long-standing experience and success in digital media, as an ideal partner to enhance the education for students interested in this professional field.”

The programmatic advertising course offered by Sheridan’s Faculty of Continuing and Professional Studies will help students develop the fundamental knowledge and skill needed for the effective buying and selling of digital ad placements in real-time. The course blends face-to-face and online components and is part of the Continuing and Professional Studies’ Digital Marketing Management program. It is structured to provide action-oriented baseline knowledge that complements industry-led digital advertising workshops focused on theory and concepts. More information is available at: https://caps.sheridancollege.ca/products/MKTG70035__ProgrammaticAdvertising.aspx.

“The intuitive nature of Centro’s programmatic advertising technology makes it flexible for almost any type of user, whether they are beginners who want to learn how to run campaigns or seasoned media buyers who know their way around ad-buying platforms and tools,” said Katie Risch, SVP of software clients solutions, Centro. “We want to demystify programmatic advertising and make it accessible for our customers. Together with Sheridan, we are applying this principle to the future professionals who will be driving this industry.”

Centro DSP offers the following features and benefits for marketers:

  • Flexibility on monthly ad spend commitments
  • Intuitive interface for various skill levels in programmatic ad-buying
  • Access to high-touch customer success team to help marketers grow expertise and knowledge
  • Mobile retargeting and comprehensive hyperlocal targeting capabilities
  • Brand-safety standards and fraud-detection proactively maintained by Centro
  • Real-time dashboard for complete control – instantaneous visibility of campaign status

About Centro

Centro (centro.net) is creating a platform to make digital advertising easier. Its enterprise-class software centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Since 2001, Centro has successfully planned and executed more than 250,000 campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.

Learn more about programmatic advertising with Centro.

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Anthony Loredo



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