Gen Zers were found to be more than twice as likely as the average consumer to buy holiday gifts via social commerce this year, with 42% saying they are likely to do so compared to 26% of millennials and 15% of Gen Xers, per a Basis Technologies survey.
Basis has made the shortlist for The Drum B2B World Fest Awards. Our 'Seamless' campaign is nominated in the category ...
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