"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these ...
Gen Zers were found to be more than twice as likely as the average consumer to buy holiday gifts via social commerce this year, with 42% saying they are likely to do so compared to 26% of millennials and 15% of Gen Xers, per a Basis Technologies survey.
"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these ...
"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
"Agencies are grappling with the rapid pace of technological innovation. Inefficiency tops senior ad professionals’ list of concerns: 56.1% of ...