Gen Zers were found to be more than twice as likely as the average consumer to buy holiday gifts via social commerce this year, with 42% saying they are likely to do so compared to 26% of millennials and 15% of Gen Xers, per a Basis Technologies survey.
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
