"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
Amid a rise in mobile shopping, Gen Z shoppers are more likely to buy their holiday presents directly from social media platforms this year compared to other age groups, according to an EMarketer report based on Basis Technologies and GWI research.
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"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
"The wait is over — the 2025 AdExchanger Awards winners have been revealed!" Basis, together with our partners WKQ Media ...
"Artificial intelligence has the potential to be a powerful force multiplier for business. But its promise will not be realized ...