"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
"Global advertising technology provider Centro has upgraded its Basis platform with machine learning optimisations for viewability, cost-per-acquisition (CPA) and video completions to give programmatic advertisers automated targeting across digital devices. Basis is claimed to be the first software system that offers a self-learning omni-channel demand side platform integrated with features that automate the entire digital media process."
Read more in Rapid TV News.