News: Centro expands artificial intelligence video ad decisioning on Basis platform - Basis Technologies
Nov 03 2019

Centro expands artificial intelligence video ad decisioning on Basis platform

"Global advertising technology provider Centro has upgraded its Basis platform with machine learning optimisations for viewability, cost-per-acquisition (CPA) and video completions to give programmatic advertisers automated targeting across digital devices. Basis is claimed to be the first software system that offers a self-learning omni-channel demand side platform integrated with features that automate the entire digital media process."

Read more in Rapid TV News.

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