"On Wednesday, automated programmatic buying platform Basis Technologies introduced Unify, a new feature in its DSP that gives brands centralized ...
"Global advertising technology provider Centro has upgraded its Basis platform with machine learning optimisations for viewability, cost-per-acquisition (CPA) and video completions to give programmatic advertisers automated targeting across digital devices. Basis is claimed to be the first software system that offers a self-learning omni-channel demand side platform integrated with features that automate the entire digital media process."
Read more in Rapid TV News.