Press Release Archives | Basis

Press Releases

Stay on top of the latest happenings at Basis Technologies.

Press Release ARticles

CTV and Programmatic Advertising Were Essential for 2024 US Elections Campaigns

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Basis Technologies Integrates with IRIS.TV for Contextual Targeting on Programmatic CTV Advertising

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Basis Technologies Releases Unified Media Automation Platform for Brands

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Basis Technologies Named the No. 1 Ad Age Best Place to Work for Second Consecutive Year

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DIRECTV Advertising ‘Sets TV Free’ at CES 2025; Announces Programmatic Enablement of Linear Satellite Inventory

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Basis’ AI Drives 5x Advertising Performance Increase for Agencies

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Nearly All Marketers Use Generative AI Every Month; 70% Use It Weekly

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Comscore Campaign Ratings Now Integrated Into Basis Technologies for Comprehensive Cross-Channel Incremental Reach Measurement

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Basis Technologies Integrates with Ad Fontes Media and Cuebiq Group, LLC to Fortify Top Programmatic Advertising Status

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