"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
"To fully optimize their mobile advertising campaigns, marketers must understand a key metric that is taking over: viewability."
Read more from Centro's Noor Naseer in Mobile Marketer.
"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
"Agencies are grappling with the rapid pace of technological innovation. Inefficiency tops senior ad professionals’ list of concerns: 56.1% of ...
"And while we’re on the subject of B2B companies making occasionally complex subject matter more digestible, the adtech company formerly ...