"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
"The 4As and The 614 Group are out with a new report that finds the future of programmatic is hindered by a lack of automation. Higher-quality data is also needed for the sector to reach its full potential, according to the report. Talent is a key issue, too."
Centro is the title sponsor of the report: The Future of Programmatic and Automation. Read more about it in MediaPost.
"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
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