"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
"The 4As and The 614 Group are out with a new report that finds the future of programmatic is hindered by a lack of automation. Higher-quality data is also needed for the sector to reach its full potential, according to the report. Talent is a key issue, too."
Centro is the title sponsor of the report: The Future of Programmatic and Automation. Read more about it in MediaPost.
"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...
"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...