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"The 4As and The 614 Group are out with a new report that finds the future of programmatic is hindered by a lack of automation. Higher-quality data is also needed for the sector to reach its full potential, according to the report. Talent is a key issue, too."
Centro is the title sponsor of the report: The Future of Programmatic and Automation. Read more about it in MediaPost.
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Expert’s take: “I’m focusing on OpenAI’s emphasis on memory with this release,” said Robert Kurtz, strategic business outcomes partner at ...
"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...