"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
"The 4As and The 614 Group are out with a new report that finds the future of programmatic is hindered by a lack of automation. Higher-quality data is also needed for the sector to reach its full potential, according to the report. Talent is a key issue, too."
Centro is the title sponsor of the report: The Future of Programmatic and Automation. Read more about it in MediaPost.
"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
"DirecTV Remote inventory will be available programmatically through select launch partners including Place Exchange by Broadsign, the leading SSP for ...
In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...